Annual Report on the regulation of medicines advertising

This section contains annual reports from the MHRA Advertising Standards Unit.

The MHRA Advertising Standards Unit promotes transparent regulation of medicines advertising in the UK. The annual reports in this section include chapters covering action on complaints, vetting of advertising prior to issue, working with others to ensure effective regulation and forthcoming changes to the legal framework.

Responsibility for advertising regulation sits within the Vigilance and Risk Management of Medicines (VRMM) division of the MHRA. The Advertising Standards Unit is currently part of the Access & Information for Medicines & Standards Group, which also covers regulation of statutory product information. The advertising team uses the expertise of assessors from the VRMM and Licensing divisions to review advertising materials. The team also works closely other colleagues across the Agency as required to provide a joined-up service.

 Further information on the advertising of medicines


Page last modified: 18 October 2011