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Advertising complaint - H-F Antidote Gel (calcium gluconate gel), E-mailed advertisement - May 2008

An individual complained to the MHRA about an advertisement for H-F Antidote Gel which was e-mailed to potential customers on 7 May 2008 by First Aid Warehouse, trading name of Crest Medical Limited. The complainant was concerned that the claim to be the only product with “a registered licence with MHRA” is misleading because there are other products available.

The MHRA did not uphold the complaint since no other product for HF burns held a UK marketing authorisation.

Date case raised: 7 May 2008
Date action agreed: 14 May 2008
Date of publication: 27 June 2008

Page last modified: 27 June 2008