The principal European and UK legislation for the advertising and monitoring of medicines is contained in the following documents. Further information and guidance is also given in the Blue Guide (549Kb).
Council Directive 2001/83/EC - The Community Code relating to medicinal products for human use (external link) - Title VIII of this Directive relates to advertising
Council Directive 2004/27/EC – amending Directive 2001/83/EC (external link)
The Human Medicines Regulations 2012, SI 2012/1916 (external link)
Contact for further information
Further advice can be obtained from The Advertising Unit, MHRA, 151 Buckingham Palace Road Victoria London, SW1W 9SZ.