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Advertising complaint - Inovelon (rufinamide) - Daily Mail article, 'New Drug give hope to young epileptics' - October 2007

A healthcare professional complained to the MHRA about an article in the Daily Mail published 5 October 2007. The complainant was concerned that the article was promoting a prescription only medicine to the public.  The article made reference to a new treatment licensed to treat a small group of epileptic children.   

The complaint was not upheld.  The press pack provided by Eisai Ltd. was consistent with the marketing authorisation.  The MHRA also drew the complainant’s concerns to the attention of the Daily Mail who confirmed that they had sought views from an independent expert in childhood epilepsy.

Date case raised: 17 October 2007 
Date action agreed: 11 December 2007 
Date of publication: 22 January 2008

Page last modified: 23 January 2008