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Advertising complaint - Nurofen Plus Tablets - Chemist Direct website - Reference to “always read the label” - February 2008

Please note: In October and November 2010, the MHRA moved from its Market Towers address to a new location on Buckingham Palace Road. Please go to the contact us section of the website for updated contact details.

Boots Pharmacy complained to the MHRA about the Chemist Direct website for consumers, during February 2008. The complainant was concerned that the website did not contain a prominent warning to always read the label on the pages advertising medicines.

The MHRA upheld the complaint. Chemist Direct agreed to amend their website to include this information in the main part of the text.

Date case raised: 25 February 2008
Date action agreed: 5 March 2008
Date of publication: 17 March 2008

Page last modified: 19 March 2008